For independent grocers and the wholesalers that serve them
After 50 years in the grocery business, I have pretty much given up on the center-store, as we traditionally know it. We as independents can no longer compete for the majority of everyday items anymore, as the Mega stores, and Wholesale clubs, plus Dollar stores, are getting preferential treatment. Does anyone out there also feel this way? I have knocked out over 2000 sku's in the last 5 years, and will probably get rid of another 1000 items in the coming year.
It makes no sense to carry a huge household, & laundry section, as most people don't even consider buying that stuff in my store anymore. Diapers have been eliminated, baby formula is gone,
most bath tissue and paper towels eliminated except for deals I can find off the street to re-sell.
The list goes on, as the chance to buy in on a great deal has been reduced to scan-down only items,and a few hot deals on cool whip and cream cheese 3 times a year. Independents are left out in a wholesale buying desert, and I can not figure how to change that.
What I have done is make a huge Gluten-Free, and diabetic friendly aisle with some unique affordable organics thrown in,and it is doing pretty well. My coke & pepsi products come from another store who has contracts, and even those prices are way too high. I also work very well with strong regional suppliers on unique snacks and thaw & sell pastries, which are different, that carry a good price as well. My father looks around my store, and just can't believe how things have changed
over the last ten years. You know what?? I concentrate heavily on the outside perimeter of the store, and have managed to grow a little each year in sales. Customers still want a great deal on meats, and Dairy, plus a premium Deli, which the other stores do not have, and it is what I have to stay alive in this crazy business. This article is not meant as a vent, but I just would like to hear from any Independent out there, that has changed course 180 degrees in order to grow their business, and find out how you all did it. Thanks and Happy Holidays to all!!!
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Permalink Reply by Neil Kudrinko on November 22, 2011 at 5:37pm Ditto... Four years in and grew my sales 8.5% last year. Doing almost all of the same things including swapping soft drinks with other independent retailers. I'm sure the US is no different than Canada, there's absolutely no margin on diapers, formula, laundry soap. I say let the discounters and mass merchandisers have them. Our in-house products, strong natural and health food selections are helping us develop loyal customers, while our catering division is adding profitable sales and contributing to an improved presence in the community. The secret to making our kind of strategies work is to listen to the consumer and adjust your product selection to meet their wants and needs. Good news is, it's a lot more fun than pushing skids of laundry soap.
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