For independent grocers and the wholesalers that serve them

Study: Media Consumption for In-store Deli and Foodservice

N.G.A., and Stagnito Custom Media, in conjunction with Tyson Deli Inc., launched the second phase of research on media consumption for in-store deli and foodservice departments.
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The second phase of the research focused on:

Identifying how companies are using electronic media (email, social networks and internet);
Recognizing how deli sales would benefit from specific information campaigns or educational programs;
Surveying how companies felt about current training and educational program offered; and
Gaining an understanding of how companies would like to receive deli and foodservice related information.

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Tags: deli, food service, grocer

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Attachments:

101309-Tyson Deli Media Survey.pdf, 3 MB

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Permalink Reply by Louis Lamoureux on February 23, 2010 at 12:44am

Good work. It is interesting that respondents indicated that point of purchase informational signage would help drive deli sales. For stores which also sell wine, the signage could indicate specific wine pairings for specific cheeses, for example - driving complementary sales and enhance the shoppers overall enjoyment of the store's products by pairing them together effectively.

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Permalink Reply by Gina Rau on March 5, 2010 at 6:02pm

I'm glad to see more research supporting what we've known (& preached)for years: shoppers want information at the point of purchase in the categories of food, health & wellness. And when they have access to that information, they'll buy more product.

There's a science & magic to delivering that information in the right way but the results are worth the effort.