Mobile Technology For Grocery Stores

Helpful Links on Mobile Industry Stats

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By 2015, 81% of U.S. cell users will have smartphones (Source: Goldman Sachs, 2011)

eMarketer estimates that there will be 115.8 million smartphone users in the US by the end of 2012, with that number growing to 176.3 million by 2015 (Source: eMarketer, 2012)

66% of Americans ages 24-35 own a smartphone (Source: Nielsen, 2012)

55 percent of consumers express an interest in mobile coupons but only 10 percent have actually received one from a merchant (Source:Mercator Advisory Group, 2012)

21 percent of consumers search for a coupon on their mobile device while in a store (Source:Mobile Audience Insights Report from JiWire, 2012)

18 percent of consumers have redeemed a mobile coupon in the past 90 days (Source: Mobile Audience Insights Report from JiWire, Feb 2012)

52% of adult cell phone owners use their devices while in a store to get help with purchasing decisions (Source: Pew American & Internet Life Project, 2012)

80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire, 2012)

Tablets to hit 100M shipments in 2012 (Source: ABI Research, 2012)

iPad accounted for 69 percent of tablets shipped from April to June of 2012 (Source: ABI Research, 2012)

Of the world’s 4 billion mobile phones in use, 1.08 billion of them are smartphones and 3.05 billion of them are SMS enabled (Source: Microsoft Tag, 2012)

Android expected to have 31pc market share by 2016 (Source: IDC, 2012)

53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)

Globally, 80% of consumers have used computers to access the Web within the previous seven days. Sixty percent used their mobile devices to do so (Source: Google and the Mobile Marketing Association Survey)

47% of consumers confirm they use their smartphone to search for local information, such as information about a local store they want to visit. 46% of consumers look up prices on a store’s mobile site, and 42% check inventory prior to shopping in the store (Source: Local and the e-tailing group, 2012)