Cross-posted from my blog on kudrinkos.com

Well, not really, but with QR Codes we can do really cool things with our smart phones. I'm not a huge techie but I'm intrigued by the use of QR Codes and their application to the retail world. QR Codes are a 2 dimensional bar code that are able to store an immense amount of information. You can link them to web sites, phone numbers, virtual business cards (v-cards), or attach text to…

Promotion and Offer Effectiveness

Predicting the customer response from promotions and advertising continues to be a major headache for most retailers, making promotions much less effective than they should be. The increasing diversity of promotions be they BOGO's, price discounts, coupons, meal deals, loyalty points, staggered or tiered discounts, blind offers etc., makes the task of the Category/ Manager/ Buyer in predicting sales/profits much…