Deli Share of market-are you outselling your competition ?

If you paid a consultant  $1,000 to grow your top line Deli sales double digits , and it worked ; would it be worth your investment?

 if I give you the information for free, and show you Proven results? would it be worth your time?  

 My job is researching shoppers, and sharing success stories about deli sales. I especially feel great when another retailer hits new sales heights in a bad economy, and I get to share the success.

So why should you care about deli?

The deli shopper has twice the market basket ring as your "other shoppers" They spend more on impulse each visit, list or no list!

Only 1 in 4 of your shoppers visits the Deli, if you lose them in the store or their behavior changes, it’s a big loss weekly and annually. 

Are you getting your fare share of the awesome growth in Deli sales this Year? Will you make changes to ensure your deli performs as the news of the economy worries our shoppers?

The Deli industry is up vrs in major categories, rotisserie, wings, tenders and fried/grilled chicken!

The table stakes have risen and Best in Class retailers have answered with adopting new standards in deli sales;

In store cross promotions with beverages or CPG products

Call Tyson, we have POS and tearpad IRC's for every month mint times with cross promotion partners to drive more sales.

Secondary merchandising units near the register for fried chicken or wings vrs Wendy’s on the way home

New Crispy Glazed wings are a Proven new product with longer hold times, better margins and more top line sales for you, over 50 % of retailers have switched for all those reasons,have you?

Chicken sandwiches made with your bakery bread at $1.99 are on fire, your DSD delivery guys will buy them if you put a sign on the receiving door and so will your shoppers if you post an easel card .(seriously folks , the last 60 days is all about deli chicken sandwiches !)

Wing Bars with a 90 day B/E .plan now for football. The manufacturers tell me they are selling more cold and warm wing bars than ever before.

Name your deli items, Fred’s, Ed’s, Wilma’s -this your chance to BRAND your quality and shopper experience.

Ads at full price, for Deli awareness NOT deep discounts...every week.

Deli shoppers tend to watch fried chicken price promotions carefully; this category appears to be a very competitive price category

Guaranteed in stock 4-7 PM or next one free Rotisserie is proven to drive sales, who's  using this tool? (Target, Safeway, Food Lion, SuperValu Banners to name a few)

Rotisserie lunch specials (can be as much as 25% of your sales)

Packaging - Use clamshells and buckets, not bags and Styrofoam. Cheap packaging means less quality in the product.

Handles on packaging says "Take Me", test it, watch which sell first

SNAP POS for any cold deli prepared food. Cold Grab and Go is one of the fastest growing parts of your store. Your competition in every Channel is using SNAP POS to gain unemployed shoppers frequency, habit shopping, and loyalty.

Your shoppers spend freely during the first 2 weeks of the month; adjust your ads,stock and inventories. Make sure your Deli team, pos, ads, is buttoned up when shoppers spend easier the first through the 15th.

From my little corner in the world, it’s easy to call it like it is.

Make it your idea...

Call anytime

T FuQua 404 312 3747