For independent grocers and the wholesalers that serve them

Free Mobile Marketing

While everyone is familiar with Twitter, many are unaware of its usefulness as a business tool. It can actually be used as a free mobile marketing system. But to create a successful program requires involvement on both the part of you, the grocer, and your customers.

To help you with the process, I put together a “how to” guide for you — and for your customers in Progressive Grocer's Aisle Chater blog.. Part I of this blog details the steps the retailer has to take to set up mobile marketing using Twitter. Part II covers the steps your customers will have to take to become part of the program. Please feel free to print out Part II and hand it to your shoppers as a guide.

Here are the links to the posts:

Part I: For the Retailer

Part II: For the Retailer's Customer

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Comment by Joseph Tarnowski on September 22, 2010 at 8:19pm: Thanks for the heads up -- they lead to a server run by our previous owner -- I'll look for the specific files and attach them directly to the document. I'm on vacation this week (sneaking in emails) but will address this when I return the first week of October.

Best,

Joe